I am sure that most people who have a website are looking
into ways to help them to attract more people to read their site. There are
many differing opinions on the best way to go about doing this but one thing
that most people agree on is that it is essential to build up the number of
backward links that point to your site. The question is how do we obtain these
links?
It is always best to try to get other websites from the same
industry as your own to add a link to your site on their site (on the homepage
if possible). This is not as easy as it might seem as most of these people will
be reluctant to do so. I have, in the past, spent hours phoning and e-mailing
the webmasters from different sites which are in a similar field to my own
site. Even when only one person agreed to my request after phoning up thirty
people, I was happy. Hopefully this link will be permanent and over time could
prove very valuable to me.
People who visit this person’s site are now potential
visitors to my own site as they may see my link and of course hopefully will
click on it. In general, the more links I am able to obtain the better, and in
time I may well see an increase in my websites page rank. This in turn should
move me up a few places in the search engines for my keywords, which of course
should then result in more traffic.
This is the value of any backward link. If the page where my
link has been added is a high traffic page or has a high page rank value then I
am even more fortunate. As an example, the link would be of far greater value
to my site if it was placed on a page with a page rank five rather than a page
with a page rank two.
How many backward links should I be aiming to obtain?
In my humble opinion you have to be careful not to build up
the number of these backward links too quickly. It should be an ongoing project
throughout the life of the website. If as an example you are able to obtain ten
every week for five years, this would be superb. Where it can go wrong is if
you obtain:
·
ten in week one
·
none in weeks two, three and four
·
three hundred in week five
·
none in weeks six, seven and eight
·
two hundred in week nine
This is very irregular and weeks five and nine suggests you
have purchased a whole bundle of links. This could quite easily raise a red
flag with the search engines.
There is no quick fix, hard work pays off and we all need to
have patience. I always look to the long term and believe in time the work I
put in today will be of great benefit to me tomorrow.
Other ways of obtaining links is
by:
·
Writing articles
·
Purchasing a text link ad
Out of these two options I prefer the writing articles
option. It can be quite boring to write these articles in some people’s opinion
and in a way I agree. As I have already stated however, hard work pays off and
this is a simple way of gaining one-way backward links. I try to ensure that
each article that I write is informative and offers the reader some hopefully
good advice. On average I probably write seven articles per week promoting
different websites.
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