It is very important to remember certain essential points that lead to a successful TV commercial. Here are a few tips.
Writing the Script in a TV Commercial
During a TV commercial you have got a very limited time
frame to capture your audience and you need to get your message across quickly.
Therefore, in order to grab your potential customer’s attention, it is
important that you use short punchy sentences. Long sentences can make the
customer lose interest in your commercial.
Audio and Video Must Match in a TV Commercial
When writing your commercial, one vital point that you must
make sure of, is that your audio and video do match. When you're talking about
new car models arriving, you don't want to see video of the current year's
make. Hence, you must merge your audio and video to create a powerful sales
tool.
Put People in Your TV Commercial
People relate to other people. Hence putting people into
your commercial can help draw more target audience compared to commercials
without people. In order to avoid your commercial look hooky, it is important
that you get these people do something that relates to your business.
Radio is an affordable advertising medium that can reach a
mass audience. Following are the keys to help increase your chances of having a
successful radio ad campaign.
Frequency of Ads
Frequency refers to how many times your ad is aired in a
short period of time. A radio commercial needs to be aired multiple times
before it gains the attention of the listener. Therefore, running your
commercial once a week for a month isn't going to be enough. Rather a
commercial that is aired multiple times in a day has a better chance of
reaching the listener than a commercial that is only aired a few times in a
week.
Target Audience
For every ad you create, it is very important that you must
know your target audience. Advertising your western gear store on a country
station makes sense. Advertising a teen clothing store on the same station
doesn't.
Follow a definite process while advertising. First, make a
list of the radio stations in your market. Analyse to each one to help identify
your own target audience. It is very important that you understand what kind of
listeners will be tuning in and are they a potential customer for your product
or service?
Producing Your Commercial
Unlike television commercials, production is simpler for a
radio commercial. All you need is a script and voice talent. However, that
doesn't mean you should just punch something together. In this case, your copy
isn't relying on any visuals so it's vital you capture the listener's attention
from the start. This means that the copy needs to be crystal clear and not
muddied by trying to be cutesy in your pitch.
Remember, frequency is the key so make sure your ad hits the
mark and will get the consumer's attention the first time. Research shows it
takes a few times before the consumer actually gets what your company is all
about. It's vital your ad stands out and conveys your message repeatedly.
Rates
Costs are much more affordable and therefore take advantage
of the low ad rates for radio. Ad rates are on the rise but the costs are still
more affordable than visual mediums like television. Use your negotiating
skills to get a good deal on an ad bundle. The more ads you buy, the better
rates you'll be able to get.
Before you take the plunge into radio advertising, find out
if you are ready for radio and if your product or service is apt for your
target audience.
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