I’m an average guy.
I’m online. I am sometimes trying
to get something done and at other times I am just spending time looking up
different sites online. You are a
business. You are trying to accomplish
your company’s goals. You are trying to
find success. These are two obviously
separate tracks. For me, I don’t care. Your company’s success doesn’t concern
me. However, for you, my actions online
are important. Thusly, it is up to you
to find a way in which these two separated worlds must find some common
ground. How will you do it?
You need to advertise.
How will you do that? There are
currently several online internet advertising techniques. There are pop-ups, banner ads, emails, and a
plethora of other advertising mechanisms.
What do you think of these? Do
you like them? Do you think that they
convey the identity that you want for your company?
The advertising that you use needs to make me want to engage
myself with your business. Do these
online ads do that? If I clicked on one
of these ads for your company will I find the things that your ad
promised? Do you want me to?
You know that there are literally millions of internet ads
online, do you like them? Do you think
that they perform the function that they should? What is that function? It could be to get me to click once. It could also be to build awareness in me
that you are able to assist me if I am interested in the product or service
that you offer. You could work with me
once or for years to come. How can you
facilitate the difference? I think you
have a lot of work ahead of you.
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