In this last year, I have found that scams and spams are
alive and well, and needless to say, in every form and make. What types of
scams or spams hit the Internet this year? Here only some of the ones that I
encountered or heard about.
Email Scams
Your typical email scams – the sender trying to convince the recipient that there is something wrong with their PayPal, Banking (Yes, I said
banking) account, and eBay account and to please click the link to resolve this
messy problem. For those who do not
know, please do not click the link, open a new session and manually type in
your link information to get the results.
And for those in the US, and for many and most who have to
pay taxes – be aware of an email scam that will suggest that you have a refund
waiting for you—and to please give them your Social Security number, and of
course, gives you a link in which you can connect with them. Do not. Delete it, this is a scam.
AdSense Fraud
Now, how can you have AdSense fraud? Some ingenious souls have found ways to have other clicks the google links on their site – to make them oodles of money. And – that, I’m said to say, can distort the
Google rates for those of us that use it for advertising.
Charity Scams
Ah, yes – the ones that pull at your heart strings. The most effectively, because you are leading
with your heart and not with your intellect.
Take a moment and step back, do not give to the caller, go locally to
the Charity instead.
I don’t know if this is a scam, but I must say, it really is
a shoddy way to increase your leads and profit margin on the Internet – that is by saying – “If you buy so and so the product I will contribute a percentage of the profits to the Charity “ – in
this case – Katrina Charity.
Search Engines Unequal Playing Fields
Yes, even in search engine optimization people have
attempted to find ways to push their sites to the top. It is called “black hat search engine
optimization”.
It is said to be a fairly common practice, where the
webmaster will build multiple sites on a general theme then cross-link to other
sites in the same network. The whole
purpose is to give one or more of their sites a stronger showing in the search
engine results, and, thus, a greater increase in traffic flowing from the various
network sites to their site or sites.
SEO Spamming
SEO spamming is
designing a web page in an illegal manner so that its rankings are improved.
One such way is keyword spamming. The
designer will put relevant and irrelevant text in the ‘keywords’ meta tag and
often on the visible page text as well. Many words are added and repeated, in
an attempt to get a higher ranking for a page.
They will make the text look irrelevant to the viewer, by making the
font small and the colour almost invisible.
As you can see, all is the same, only the colour of the
beast has changed. And what does that
mean for the Internet Marketer or the novice Internet Marketer who is just
getting their feet wet – be aware and do not partake at the drop of the hat. Pause, and take a long look before departing
with your money or your identity.
Comments