New web sites are popping up on the internet at an
astonishing rate. Many of these sites
are being created by ordinary people looking to earn extra money on the
internet. With the simplicity of web
authoring tools that are readily available, it’s become much easier for
internet newcomers to develop and maintain professional-looking web sites.
Even with the web authoring tools and so many other
resources at your disposal, it will still require a lot of work and patience
before you see any real profit from your web site. The actual creation of your site is only one
step in a series of steps that must be taken in running a profitable web site.
To help make your web site as successful as possible, I’ve
identified seven helpful tips for you to follow:
1. Create as much
original content as possible. People
enjoy reading original content, which will keep your visitors on your site
longer. People also tend to return to
sites more often that frequently update their content.
2. Make sure all
links on your site are active. Make
it a habit to check your links on a regular basis to ensure they work and that
visitors are being directed to the page or site you intend. If people can't get to where they want to go,
they will leave.
3. Make sure the
content and graphics on your web site are relevant to its theme. People can be easily confused if they land on
a site expecting a particular topic, but the content or graphics don’t match
that topic. Most people will just move
on to the next site.
4. Include a contact page or email address for visitors
to contact you. By providing contact
information, your business will be given more credibility. Plus, a potential customer may have a
question about a product or service you’re promoting.
5. Speaking of
questions, adding a FAQ’s to your web site would be a great benefit to your
visitors. By listing answers to
common questions, your visitor will be able to have a specific issue addressed
without any interaction from you. This
saves you time to focus on other matters.
6. Offer your visitors a gift for visiting your web site,
and provide other incentives for them to return. These could include ebooks, software or even
a subscription to your newsletter. Most
people are drawn to free gifts which will compel them to return to your site.
7. Layout your web
site in a logical order. For
example, if you’re promoting a product, don’t give away a free gift until your
visitor learns about the product. You
want to keep your visitors focused on your product or site for as long as
possible.
By applying the techniques above, you should be able to keep
visitors on your web site longer and increase your overall traffic. If you’re promoting a product or service,
more visitors equate to more potential sales; resulting in more profit from
your web site.
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