The recent boom
and the extreme popularity obtained for outdoor sports activities like mountain
biking, snowshoeing, rock climbing, skiing, kayaking, golfing and in-line
skating has motivated the sunglass manufacturers to design
performance-oriented sunglasses.
To meet the
demands of the casual and competitive sportsperson, much study and growth has
been done by the sun wear manufacturers as to how they could create the best
sunglasses for various activities, requirements and environments. The results:
lightweight, flexible and durable materials, no-slip components that do not
fail in the heat of the moment, and of course, lenses were introduced.
Lenses
Lenses, perhaps
the main significant aspect effective for sports sun wear has the optical quality
and image enhancement. These lenses are now accessible in many colours such
as brown, green, grey, yellow, orange,
etc… that are chiefly effective in certain situations.
Polycarbonate
lenses are tremendously popular for its super muscular and impact-resistant
quality that particularly attracts many people involved in sports.
Polarized lenses
are also in great demand as they decrease glare produced on smooth surfaces
such as water or a field of snow. Polarized lenses are highly effective sports
lenses that work effectively with both the contradictory sports activities like
the downhill to mogul skiing.
Glass lenses have
great visual quality. Hence they are used as casual sunglasses and for golfing.
Even though glass lenses have such great visual quality they are rarely used as
sports eyewear because many people concerned in extreme sports shy away from
glasses lenses for the possibility of shattering upon impact.
What's Your Sport?
One major trend
that has hit the sports eyewear arena lately is sports-specific sun wear.
Frames and lenses are now accessible that are targeted exclusively to the
golfer, the cyclist, the boater, the rock climber, esports and so on. This
accessibility and specialization has fashioned great consumer interest and
hence has increased sales in sports eyewear.
If you are the
Jack of all sports, there is also a selection of multipurpose sports sunglasses
available for you in the market. Changeable lens systems are also obtainable.
Another tendency
in sports eyewear that has made consumers much more conscious of the brands and
the products out there are the product endorsements and sponsorships by
well-known professional athletes. Kobe Bryant of the Los Angeles Lakers, John
McEnroe of pro tennis fame, PGA golfer David Ledbetter, Missy Giove, a top
mountain biker, pro surfer Laird Hamilton, and even Olympic skier Johnny
Moseley all have support deals with chief sports eyewear lines.
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