Who is Invicta Watch Group?
Meaning “invincible” in Latin, Invicta watches were actually
made as early as 1837. Founder Raphael
Picard wanted to bring people high-quality Swiss watches at affordable
prices. The company began its history in
La Chaux-de-fonds, Switzerland – a land well-known for its watchmaking endeavours.
Swiss watches have been highly coveted by many parts of the
world, and Invicta watches picked up in popularity. The name was well known and well established
for more than a century. In the history
of Invicta watch, one thing has remained constant: Invicta watches are known
for their quality and beautiful design.
This is as true today as it was a century ago.
Sadly, the “quartz invasion” of the 1970s pushed Invicta
watches out of the picture. Invicta
watches all but disappeared. It looked
like the long history of Invicta watches had finally come to an end.
The History of Invicta Watch Group, Today
The good news is, the history of Invicta Watch Group does
not end with the 1970s. In 1991, the
descendants of the original Invicta watch name re-formed the company. Today, the Invicta watch group is dedicated to
bringing you high-quality watches that are still affordable and beautiful in
design – the same commitment that Invicta Watch was known for more than a
century ago.
“In 1837, Invicta handcrafted its first watches with the
belief that fine Swiss timepieces could be offered at modest prices. Today, powered
by that same maverick spirit, the once-tiny company has become a fire-breathing
dragon worshipped by collectors but feared by the rest of the watchmaking
industry. In 1991, descendants of the Invicta family re-established the brand
holding firm to the company’s founding principle. With rebellious zeal, they
quickly recognized that Invicta could give a large segment of the watch-buying a public that had long been ignored by other companies, unprecedented access to
the fine Swiss quality they lusted for, at prices well within their reach.
Thirteen years later, the Invicta Watch Group has evolved into the
fastest-growing watch company in the business and has sparked a movement that
is turning the balance of power in the watch industry.”
- Invicta
Watch web site, July 2006
Invicta Watches
Today, Invicta watches are growing in popularity. With many varied styles and types of
beautifully-crafted watches, Invicta Watch Group is dedicated to bringing you
the very best at prices that anyone can afford.
Invicta Watch Group uses cutting-edge technology and the best possible
materials to make their watches, including anti-reflective sapphire crystals.
With many different product lines, Invicta Watch Group has
something to please everyone. The Angel,
Pro Diver and Elite lines are some of Invicta Watch Group’s most popular. Every year, Invicta Watch Group strives to
bring original, beautifully designed watches out of production for consumers.
Why shouldn’t everyone be able to afford high-quality,
carefully crafted, beautifully designed Swiss watches? That’s Invicta’s goal.
After all, Invicta Watch Group is one of the fastest-growing
names in the watchmaking industry. The
History of Invicta Watch Group, and the quality of the watches that they
produce, should speak for themselves.
Invicta Watch Group is a name for high-quality, fashionable timepieces.
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