Whether you have created a website for your business or your
website is your business you need people to actually view it in order to get
your return on investment. But how does one do this? Well like anything out on
the Internet there is no "one size fits all" solution for your
website. You need to employ a multi-pronged attack in order to get more traffic
to your website. Hopefully, I will show you how to dramatically increase the
traffic to your website using these simple yet effective techniques.
The first technique is to actually pay for advertising for
your website. This can be done using such services provided by Google, Yahoo
and MSN where you pay to have your website listed in their sponsored links
section when a user searches for a key term. This will get traffic to your
website almost immediately. Always refine each campaign to see if you can
maximize the return on investment for each time you place ads on these search
engines.
The second technique is to write articles and content. Have
content on your website that pertains to the products and services you are
selling. Make sure you check your website logs to see what terms people are
searching for and then make sure you write about those topics. Do not have
enough time to do this yourself? A good way around this is to use a freelance
service such as eLance.com or rentacoder.com. You could even partner up with a
student at a local college or university to write the articles for you. The
student would benefit by gaining valuable experience and would gain writing
samples for their portfolio. This is by far one of the most effective
techniques of gaining traffic to your website. You must also make sure you
publish some articles to those syndication sites that will allow other website
owners to benefit from your experience and knowledge.
The third technique I would recommend is to submit your
website to the top three search engines. These search engines include Google,
Yahoo and MSN. By doing this you will get increased traffic by users searching
for content that you have developed using the above technique.
The fourth technique is to partner up with someone else on
the Internet that is selling similar complementary products. Exchange links
with these partners in order to increase your rankings on the search engines.
be careful who you partner up with and make sure they are reputable in the
field as you are attaching your name to this person or company and what they do
could adversely affect you as well.
The fifth technique is to find newsgroups that pertain to
your products or services and participate in the conversations. Try not to
oversell your products or services as you will most likely be banned from them
and really create a bad impression for yourself. Rather, only answer the
questions that people ask to make yourself the true expert in the field so that
people will visit your website.
These techniques are low cost in order to get people to
visit your website. While not the only techniques out there for driving traffic
to your website these are some of the most effective techniques that will help
establish your website as a true leader in the field.
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