Are you selling online? You are maybe looking for some
solutions on how to succeed in your business. There are several ways how to get
more clients and earn more money. In this article, I will introduce you to some of
them.
1. Affiliate marketing:
Affiliate marketing consists in the relationship between web site
owners and merchant. Web site owners put merchant’s advertisement (usually text
link or banner) on their page and merchant pays commission from each deal to
the site owner. The advantage of this promotion method is the fact that you can
never lose your money for inefficient advertising because you pay only in case
you earn some money. If you want to start your own affiliate program you can
buy one of many available scripts or use some of the affiliate networks like Link
Share or Commission Junction.
2. Search engine optimization (SEO):
Search engine optimization is one of the most effective (and
one of the hardest) ways how to get a large number of very good targeted
customers. If you are a search engine optimization specialist, make an SEO
analysis and optimize your web site for some effective keywords. If you know
nothing about SEO try to find some basic information on the Internet and optimize
for easy keywords or hire some SEO company. The advantage of search engine
optimization is the fact that you get the visitors who want to buy the goods
(or services) which you offer. The disadvantage is the long-time necessary for
successful optimization.
3. Pay per click (PPC):
There are several search engines offering pay per click
program. Advertisers choose the keyword and the bid. If the visitor search for
this keyword, advertisements targeted for this keyword are displayed. If more
advertisers select the same keyword the advertisements are sorted by the bid
(except google AdWords, there the advertisement position depends on the bid and
click rate). The big advantage of pay per click system is the fact that you can
start your campaign in a few minutes.
4. Banner exchanges:
You include an HTML code to your web site and each time
somebody visits the site where the HTML code is placed a banner will be
displayed and you get some credits (usually 1/2 - 1 credit depending on the
exchange ratio). For each credit, you "earn" your banner will be
displayed on another banner exchange members page. This type of promotion is
good for branding but it will increase your traffic just about 0,1 - 1 % only
(depending on click rate of your banner) so always combine this method with other strategies.
5. Promotional coupon codes:
Everybody is happy for a free gift or some discount and a
lot of online marketers take advantage of this fact. So why don't make your
customers happy too? There are many promotional coupon code directories on
Internet. Put your coupon code to most of these web sites. Try a combination of
promotional coupon codes strategy and affiliate marketing. Give away to your publisher’s
promo codes or special affiliate link. If the visitor clicks this link, they
get some discount, free gift, free shipping or other benefits.
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