If you have a website or are contemplating one, you will
certainly be concerned about SEO (search engine optimization). Historically, web programmers and content
writers have used clever and some ill-advised methods for optimizing their site
with the search engines. Strategically
placed keywords and metatags were some of the basic techniques. Others embedded
a keyword hundreds of times within the pages HTML. Search engines caught on to
this and soon marked and even de-registered sites using this unacceptable
practice. Still, the need to drive traffic to a web site led to other
developments, one of which is the web directory.
There are literally thousands of directories, ranging from
specific topics to broad coverage of a top 10 or 20, to some sites that are so
comprehensive they have over 1000 categories and subcategories.
Is there an advantage to a comprehensive site? Won’t people get lost going through all the
different categories? Here’s why we
think dirfly.com is a great choice for listing your website and why we chose
the comprehensive versus narrow listing approach. The internet has made us a
group of information junkies. We now realize we can have more information than
we could ever possibly read, yet we like the choice of seeing it and choosing
what we will use. Many people conducting searches may not be very adept at how
to do it efficiently so that their true area of interest comes on the first
page or two.
As a website manager, you also want top billing in front of
your potential visitor. Search engines pull sometimes millions of hits and the
searcher soon is overwhelmed and tired of the list. If you aren’t on the first 2 pages, the
search engine may not be doing you much good anyway. With a listing on a directory, you can be in
a smaller list in your specific category or categories. The searcher will have a much better chance
of finding you, both because the categories on a directory will make it easy
and because you won’t be one of 2,346,819 listings for your category.
Does a directory listing affect your search engine position?
Yes, it does. For one, you now have
another location in which you can be picked up by the search engine, and it
recognizes your frequency. So not only
does the directory listing directly increase your chances of web traffic, it
can enhance your position with the search engines.
If you’re going to launch a website, do it right. Get
yourself listed in the appropriate category/categories that will bring new
traffic to your site. It’s part of a successful web marketing strategy
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