Autoresponders are remarkable, versatile programs that do
so much more than just automatically answer your email. Here are a few ideas
that will help you to creatively and productively use your autoresponder to
transform the casual visitor into a profitable customer.
Use your autoresponder to:
1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and follow-up with interested prospects.
Your newsletter can keep your visitors informed about your services or
products, while building your reputation as a credible expert in your
particular business.
2. Publish a newsletter only for your affiliates.
Inform them of current sales you are running and of promotional material that
your affiliates can use themselves to increase their commissions. Include tips,
advice, and techniques that your affiliates can use to successfully go out and
promote your business.
3. Write reviews. Cover books, software, music,
e-books, movies, etc., and put each review in an autoresponder. Review your
affiliate programs, using a link to your affiliate's page in your autoresponder.
4. Distribute your articles. Writing and distributing
targeted articles is a powerful tool to build your business credibility, bring
traffic to your site, and increase your sales potential. If your articles
contain valuable information, many editors will print what is known as a
resource box for you. A resource box contains your bio and a brief description
of your service or product. It can also contain your autoresponder address.
Let's say you've written fifty articles. Put them on separate autoresponder accounts
and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list.
Additionally, include your publishing guidelines so your affiliates can add
their articles to your list, increasing the number of writers who are represented
in your article list.
5. Create mailing lists. Inform subscribers to your
articles when you've written new ones that they may want to publish in their
own newsletter or website.
6. Automate your sales process. Use an ad to ensure
repeated exposure of your message, which has been proven to effectively
increase sales. In your ad, put your autoresponder address where a visitor will
be exposed to numerous marketing materials. This multiplies the chances of
converting visitors into customers. For example, if you're selling a particular
product, put testimonials about how spectacular it is on your autoresponder,
and add a detailed, enticing description of your product.
7. Distribute advertising. Let's say you sell
advertising on your website or in your newsletter or e-zine. Set your auto
responder to send the information about rates and how to place an ad
automatically to all prospects' email addresses. Then have your autoresponder
follow-up. It can also send notification of any special deals you are currently
offering.
8. Distribute an email course. Each day, have your
autoresponder send out another lesson. Just be sure that each lesson has
quality content - not a sales pitch. Your content will do the selling for you,
and will do it much more effectively. You can include tips centred on a
different topic for each lesson, illustrating how your product will benefit the
reader. Include the tangible benefits the visitor will reap by purchasing your
product. Make sure to include a paragraph or two at the end of each lesson
enticing your prospect to consider making a purchase.
9. Automate a reminder about your service or product
after a visitor has completed your course. This will increase the
possibility of sales from visitors who have taken your course but are dragging
their feet about actually making a purchase. You can also use these reminders
to promote new products or services, and the products and services of your
affiliate programs.
10. Distribute free reports. This gives your visitor
an idea of the type of information you can provide and the quality of your
product or service. Make sure these reports are not sales letters or you will
more than likely lose a potential customer than gain a sale.
11. Create trivia quizzes on your site and place the
answers in an autoresponder. Your visitor will then be motivated to
request your autoresponder, and you will have a record of the visitors' email
addresses who took your quiz. Or create a contest and have any visitors that
enter send their responses to your autoresponder. Your autoresponder can be
set-up to send them a confirmation of their entry.
12. Offer a trial version of your product. Give your
prospects a sample of your eBook, course, software, membership, etc. People who
are exposed to a little taste often end up wanting the whole pie. You can also
capture their email addresses when you offer them a free trial from your
website. Set up your autoresponder to give instructions on how to obtain their
free trial, and then make sure to follow-up to try and close the sale.
13. Link to hidden pages on your autoresponder. For
example, a hidden page could be your affiliate page that contains graphics,
promotional articles, and text links that interested affiliates can make use
of. Inform visitors that they may have free access to your affiliate page by
simply requesting your autoresponder. You will then gather a list of visitors
who may be interested in becoming your affiliates.
14. Use an auto-responder on your order page. Post a
request form for visitors to be notified of special offers or discounts in the
future. This creates a very effective mailing list that contains the names of
people who are already your customers.
15. Put your links page on your autoresponder. It
should contain up to fifty links that would be of particular interest to your
visitors. Make sure to add your own promotional copy at the top or bottom of
this page.
Comments